Key word selectiontaking advantage of key search phrases

Selecting the Proper Key Word Phrases for Your Web Site

An important aspect of proper search engine optimization to provide you with targeted traffic from your search engine promotion efforts is key phrase selection.

The Key Words and Key Word Phrases you select are critical to driving targeted traffic to your site. It is important to target you audience as specifically as possible. Terms that are too broad are often the first ones an inexperienced client will ask for. For example; a local Port Saint Lucie Florida real estate agent will often select real estate to be the most appropriate term. This term would put them in competition with over 5 million other pages on the web, and even if a top listing was obtained, the visitors would include;

  • people searching for real estate in locations not covered by the local Port Saint Lucie real estate agent
  • people looking for a real estate attorney
  • people looking for types of real estate that the agent may not deal in (commercial, ranch, rentals, etc).
A local realtor would be much better off optimizing their site for phrases unique to their area and location modified versions of the general phrase. i.e.;
  • Port Saint Lucie (Port St Lucie) real estate (realty, Realtor)
  • River Bend
  • St. James Place
  • PGA Village
  • Traditions FL
  • The Club at St Lucie West
  • Port Saint Lucie (Port St Lucie) listings (property, lots, homes, houses, apartments, condominiums)
  • Riverfront listings (property, lots, homes, houses, apartments, condominiums)
  • Waterfront listings (property, lots, homes, houses, apartments, condominiums)
  • Golf course listings (property, lots, homes, houses, apartments, condominiums)

While the above list is far from complete, you get the idea of narrowing your targeted top rankings to terms which are specific to the individual business. This approach makes your ranking goals more realistic, and the site visitors will have a much higher chance of turning into customers.

Key word selection is just one area Digital Catapult will address in the web site optimization process, give us a call at 1-866-SLINGME (754-6463) or fill out our search engine optimization request form.